Brand Engagement & Social Media Officer
Hove
The Role
We're looking for a creative, organised, and proactive individual to lead our brand's presence across social media channels. This role is responsible for engaging content creation, influencer and event coordination, and communicating our brand message to both internal and external audiences.
Responsibilities
Create and manage an engaging social media calendar that covers campaigns, events, lead generation, and editorial content, aligning with the company's strategy.
Oversee all social media channels, producing engaging graphics and written content tailored to each platform.
Act as the brand voice online, responding to comments, messages, and customer reviews.
Stay current with social platform trends and algorithm updates to maximise performance.
Plan and execute social campaigns from concept to completion, reporting on results and KPIs.
Draft and distribute graphic and textual content for use on digital elements, social platforms, company newsletters, and press releases.
Collaborate with the marketing team to develop campaign concepts and align objectives.
Organise and support brand events, influencer partnerships, and digital collaborations.
Build and maintain strong relationships with influencers, media, charity partners, and collaborators.
Coordinate timely delivery of products and materials to influencers and partners.
Conduct regular research to identify lead generation and growth opportunities.
Monitor and report on media coverage and campaign performance.
Manage a defined content and campaign budget effectively.
Work with internal teams to ensure consistent messaging and branding.
Produce the quarterly company newsletter and support other communications content as needed.
Contribute fresh ideas and insights to campaign planning and brand strategy sessions.
Qualifications & Key Skills
Degree-level qualification with 3–5 years’ experience in social media or digital marketing.
Strong working knowledge of platforms including Instagram, Facebook, X/Twitter, TikTok, YouTube, Pinterest, etc.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator) and Canva, with the ability to deliver dynamic, on-brand visual and written content.
Ability to produce and edit short-form video for social platforms (e.g. Reels, TikToks).
Confident understanding of core marketing principles and campaign strategy.
Excellent communication and relationship-building skills.
Highly organised with the ability to work independently, manage deadlines, and multitask.
A flexible approach to attending both brand & networking events
Strong analytical mindset with attention to detail and a proactive approach to trends and insights.
Additional Skills (Desirable but Non-Essential)
Experience using social media scheduling tools (e.g., Later, Hootsuite, Buffer, etc.)
Previous experience marketing for a B2B & B2C, or service-based company
The Culture
We’re a small but agile team with big goals. We value initiative, creativity, and the ability to deliver measurable impact—especially through intelligent, customer-centric email initiatives. You’ll be empowered to lead campaigns end-to-end, share fresh ideas, and be the go-to expert for digital communications.
Our Offer
Starting salary negotiable depending on experience
Monday to Friday 9 am to 5 pm
Staff discount
Workplace pension
20 days holiday plus bank holidays
Company social events
After 6 months
Monthly targeted sales bonus scheme
Company sick pay
Company Health Care Cash Plan
Employee Assistance Program dedicated to employee well-being
Refer a Friend Scheme
Cycle to work scheme
Birthday off
Data protection statement:
Your details may be used for recruitment purposes to contact you about this and other opportunities. We may also use your personal data provided via your application and or CV, to produce internal reports on information which may include number of applicants and to demonstrate equal opportunities. We will not pass your information on to third parties.
The Company:
We form part of the world renowned Aderans Group founded in 1968 with operations across Asia, America and Europe. The Aderans Group is a global leading provider of total hair loss solutions and at the forefront of research and development in the market, providing the latest most advanced innovations in hair replacement technology.
With 7 retail salons nationwide, 800 wholesale customers and a successful e-commerce we are one of the leading suppliers and specialists in total hair solution in the UK
Through the sheer dedication and understanding on hair, beauty and health we strive to make customers look and feel their best. Our motto - to fill the globe with smiles.
