Digital Marketing Lead
Hove
As a Digital Marketing Lead at Aderans, you’ll drive the planning, execution, and optimisation of digital campaigns—with email marketing and ads at the heart of your strategy to engage, convert, and retain customers.
Working closely with the Marketing and IT teams, you will lead initiatives across SEO, paid media, e-commerce, and analytics, with email and ads as your primary channel for driving performance. You'll deliver impactful campaigns, sophisticated automations, and segmentation strategies that support both our online store and eight retail outlets.
This is an ideal opportunity for someone who thrives in a hands-on role.
Key Focus Areas
Digital campaign execution across SEO, paid ads, and social
Lead generation and lifecycle marketing
Email marketing strategy, automation, and performance optimisation
Website merchandising and user journey improvement
Customer engagement and retention (CRM, loyalty, reviews)
Performance reporting (email KPIs, campaign ROI, conversion tracking)
Budget planning and channel allocation
What You’ll Do
Email Marketing & CRM
Take full ownership of the email marketing channels—from strategy to execution
Build and optimise campaign flows in alignment with our promotional calendar
Create segmented campaigns tailored to different customer journeys
Design and implement email automations (abandoned basket, win-back, retargeting, post-purchase, etc.)
Continuously A/B test subject lines, content, design, and send times to maximise performance
Monitor key metrics (open rates, click-through, conversions, unsubscribes) and make improvements
Oversee the management and hygiene of customer email databases
Support implementation of the customer loyalty program via email and online portal
Digital Strategy & Paid Campaigns
Develop and refine integrated digital strategies to support marketing objectives
Propose and manage digital channel budgets in line with performance priorities
Plan and run paid media campaigns (Google Ads, Meta/Facebook, YouTube, Pinterest, Pmax)
Track and analyse ROI, acquisition cost, and campaign engagement
Search Engine Optimisation (SEO)
Conduct keyword research and implement on-page optimisation strategies
Support content and landing page development based on SEO best practices
Oversee local SEO and Google Business Profile management
E-commerce Website & Digital Assets
Assist IT in the maintenance of e-commerce website content and product pages
Ensure product/category pages are SEO-optimised and visually aligned with promotions
Manage digital content assets and support cross-platform consistency
Maintain the B2B Image & Resources Library for internal and external use
Customer Experience & Engagement
Review and improve the full digital customer journey
Manage online reviews and feedback channels
Support loyalty and retention initiatives
