Promotions Creative Designer
£40,000-£50,000 | Uckfield
BetGoodwin is the online sportsbook and casino brand of Goodwin Racing Ltd, a well-established UK bookmaker with roots in telephone betting dating back to 1997. We are a family run business, based in Uckfield, East Sussex. BetGoodwin combines the personalised service heritage of Goodwin Racing with modern digital betting features and competitive markets, delivering a friendly, reliable and engaging experience for sports bettors and gaming customers across the UK.
Role Overview:
We are seeking an experienced Promotions Creative Designer to create high-quality promotional assets supporting customer communications across CRM channels. The successful candidate will preferably have prior iGaming experience, a strong understanding of UKGC promotional requirements, and hands-on experience working alongside CRM teams. This is an office-based role, working closely with CRM, compliance, and marketing stakeholders to deliver compliant, effective creative at pace.
Key Responsibilities:
- Design promotional creatives including email banners, push notifications, in-app/onsite promotional graphics, and CRM campaign visuals.
- Collaborate closely with CRM managers to support acquisition, retention, and reactivation campaigns.
- Ensure all creative is fully compliant with UKGC regulations, CAP/ASA guidelines, and consistent with brand guidelines.
- Adapt creative for multiple CRM platforms and formats.
- Respond quickly to campaign updates and compliance feedback.
- Manage multiple campaigns concurrently in a fast-paced environment.
- Collaborate with compliance teams to resolve any promotional or creative concerns.
- Maintain organised creative libraries and version control.
Essential Experience & Skills:
- 1+ years experience in iGaming/online gambling (UK-licensed).
- Proven experience creating promotional CRM creatives.
- Strong understanding of UKGC rules around bonuses, offers, and responsible gambling messaging.
- Prior experience working with a CRM platform (e.g. Xtremepush).
- Excellent attention to detail.
- Ability to work to tight deadlines in a regulated environment.
Desirable:
- Experience working with multiple brands.
- Understanding of A/B testing creative in CRM.
- Knowledge of VIP or lifecycle marketing campaigns.
What We Offer:
- Pension scheme – eligibility to join the company pension scheme through NEST Pensions, with Goodwin Racing contributing 3% of your salary each month and an employee contribution of 4%.
- Annual leave – 5 weeks’ paid holiday per year, based on a 5-day, 40-hour working week.
- On-site refreshments – complimentary tea, coffee and snacks provided
Job Types: Full-time, Permanent
Pay: £40,000.00-£50,000.00 per year
Benefits:
Company pension
Free parking
On-site parking
Work Location: In person
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